When you create an app you need to know how to effectively market it. Unless you are a well-known app developer people are not going to be flocking to your new app. However, there are a number of mobile app marketing mistakes that you need to avoid as they can serious decrease the effectiveness of any marketing strategy that you have.
Building An App Without A Marketing Plan
A lot of app developers make the mistake of creating their app before they start thinking about how to market it. This is a major mistake and can decrease the number of marketing strategies available to you. It is important that you have a marketing plan before you start development of your app because there are certain marketing strategies that need to be built into the app.
The marketing plan that you create should include your distribution plan and a timeline for your marketing. You should also think about the different marketing methods that you can use and the ones that need to be built into your app. One of the methods might include hiring a company to do this for you and the website Mobile Contract has a simple guide for this. If you are not aware of them beforehand then you will have a much harder time incorporating them into the app.
Not Optimizing For The App Store
Putting your app onto the app store does not necessarily mean that people are going to be able to find it. There are thousands of apps on Google Play and the Apple app store, so you need to make yours stand out. The best way to do this is to optimize the listing for the app store. It is important to note that Google Play and the Apple app store have different ranking algorithms to each other so there is no one-size fits all solution here.
However, there are certain aspects of optimization that you should focus on. The primary aspect is the title of your listing. This title should have an indication of what your app is going to do, in it as this is what people will be searching for.
Ignoring Social Integrations
Social media is a part of our everyday lives and will be a part of the marketing that you do for your app. It is important that you incorporate this into the app design to ensure you get the most out of it. If you have created a game app then you need to offer your users a way to share their scores with their friends on social media. This will increase the visibility of your app because the user will be telling their friends about it.
Another social integration that you should look at is getting your users to follow or like your social media accounts. When they do this their friends will see that they have liked your account and they will be drawn to look at it. This increases your visibility not only with the user’s friends, but with other people on social media as your app has a larger following and is more prominently displayed.